Instagram Stories and The App’s You Should Be Using

June 14, 2017 / By

Instagram recently announced that they are boasting 200 million daily users of their Stories feature! (By contrast, in February, Snapchat announced they had 158 million daily users) So, do you know what this means? Stories are super popular, they are growing, and as they get more saturated (or “crowded”) you need to continually step up your game so your Stories will stand out.

If both of those sound like old hat to you, then this post is all about apps, tools, and creative ideas to amp up your content to the next level.

Create ‘Seamless’ Video with Storeo

You know this feeling: you are trying to look your phone camera dead in the “eye” and record a coherent thought in a 15-second clip for your Instagram Story, but you’re racing against that darn little countdown deal. Mid-sentence you start to wonder how close you are, so you look down, lose your train of thought, and realize that the little bugger ended who knows how long ago?!

Enter the new app: Storeo. With Storeo, you record your entire, amazing, value-packed thought. When you are done, you stop recording and Storeo slices it up into neat little 15-second packages for you that you can import into your Instagram Story.

As someone is watching your Story, it appears fluid and that wild, “crap, how much time do I have?!” look is absent from your eyes. Win!

Right now it’s only for iPhone. The free version has a significant watermark along the bottom, but for $8.99 you can remove the watermark forever. #worthit

Storeo splices your videos into 15 second increments for Instagram Stories

Add Logos, Watermarks & Custom Art with Over

While Instagram has a its own suite of tools to add bling to your Story photos, you may want to kick it up a notch from time to time. The app, Over, isn’t new but you’ve probably only thought about it for adding text overlay to your square photos. However, you can also use it to add custom flair to your vertical images for Stories.

Choose the "iPhone" option in Over to create images for Instagram Stories

Simply choose the “iPhone” option when starting your new project. This is typically used to create custom wallpapers and lock screens, but it also works great for creating vertical images for your Instagram Story.


Add Music with Flipagram

You may already use Flipagram to create square, looping slideshow videos for Instagram or Facebook, but did you know you can upload your vertical photos, too? Simply upload your vertical pics into Flipagram, and create your slideshow like normal.

Sprinkle on some extra fun by adding some music.

Keep in mind that when you export your slideshow from Flipagram, it really is a video. Therefore, it needs to be 15 seconds or less (since that is how long a video clip can be in Instagram Stories.)

After you’ve created your Flipagram and saved it to your phone’s camera roll, you’ll be able to access it from the Stories wizard.

Change Up the Format

Finally, let’s not overlook the tools available to you INSIDE the Stories wizard. If you always share images, consider changing it up with video or a Boomerang. I love Boomerang for adding simple movement to an otherwise stagnant Story installment.

What other tools or apps can you think of to spice up your Instagram Stories?


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